Kreol Travel Retail and Muscat Duty Free unveil Loacker debut
Kreol Travel Retail and Muscat Duty Free have collaborated to introduce Loacker at Muscat International Airport.
The popular, Italian chocolate and wafer brand will make its debut ahead of the holiday travel season, and provides vital variety in the confectionery sector.
“When we partner with retailers to grow their confectionary category, it is about choosing the right product mix,” explained comments Kreol Arakulath, Executive Director of Kreol Group. “A strong wafer offer is essential given the volatility that conventional chocolate is going through.”
The launch comes as a result of a long-standing partnership between the retailer and Kreol Travel Retail, the channel-focused division of the Kreol Group distribution operation.
“We share a long-standing and trusted relationship with Muscat Duty Free, and we take great pride in introducing innovative and high-quality brands to this market,” added Kreol Group CEO, Lal Arakulath.
“The launch of Loacker reflects our shared commitment to offering travellers best-in-class global products that elevate the airport shopping experience.”
The launch will be marked with tasting opportunities and promotions in-store, as well as a strong merchandising offer from the brand.
Muscat Duty Free CEO Renat Rozpravka said: “We are delighted to welcome Loacker to our portfolio at Muscat Duty Free. The brand’s commitment to quality, natural ingredients, and consumer trust aligns perfectly with our vision of curating exceptional experiences for our passengers.
“As the travel retail landscape evolves, we continue to invest in brands that bring both value and emotional connection to our customers.”
A dedicated activation space will showcase the Loacker’s best-sellers to create a seamless retail experience for shoppers.
“Loacker’s debut at Muscat Duty Free marks a new milestone in expanding the airport’s confectionery offering with globally trusted and wholesome brands that resonate with modern travellers,” concluded Faiz Khan, Muscat Duty Free’s Chief Commercial Officer.