Kreol TR brings Loacker to Muscat Duty Free in time for the holiday season

Travelling shoppers at Muscat International Airport are now able to pickup Italian wafer and chocolate confectionery brand Loacker courtesy of a partnership between Kreol Travel Retail and Muscat Duty Free.

Timed to coincide with the school holidays, the launch invites travellers to explore Loacker’s assortment and enjoy special offers and sampling activities during a promotional period.

Kreol Group CEO Lal Arakulath said: “We share a long-standing and trusted relationship with Muscat Duty Free, and we take great pride in introducing innovative and high-quality brands to this market. The launch of Loacker reflects our shared commitment to offering travellers best-in-class global products that elevate the airport shopping experience.”

Muscat Duty Free CEO Renat Rozpravka commented: “We are delighted to welcome Loacker to our portfolio at Muscat Duty Free. The brand’s commitment to quality, natural ingredients, and consumer trust aligns perfectly with our vision of curating exceptional experiences for our passengers. As the travel retail landscape evolves, we continue to invest in brands that bring both value and emotional connection to our customers.”

Aside tempting passengers to explore the growing premium snacking category at Muscat Duty Free, the launch of Loacker aligns with a need to refine the assortment, according to Dubai-headquartered multi-category distributor Kreol Travel Retail, amid market volatility linked to cocoa shortages and pricing volatility.

“When we partner with retailers to grow their confectionery category, it is about choosing the right product mix. A strong wafer offer is essential given the volatility that conventional chocolate is going through,” commented Kreol Arakulath, Executive Director of Kreol Group.