Kreol Group and BMB enter into distribution agreement

BMB has entered into a travel retail distribution agreement with Kreol Group who will take its healthy snacks and confectionery brands to global travellers.

Kreol Group CEO, Lal Arakulath and BMB Senior Vice President Mohamad Khachab

BMB Senior Vice President, Mohamad Khachab said: “We are committed to expanding into travel retail with Kreol Group’s experience in this industry guiding the way forward. We have an amazing range of products which are ideal for travellers.”

BMB (part of Agthia Group, an Abu Dhabi-based food and beverage conglomerate) has experienced remarkable growth since it began in 2007 and now exports its products to more than 23 countries worldwide. BMB creates healthy snacks and confectionery, including Mediterranean sweets, at its Dubai production facilities.

Kreol Group CEO, Lal Arakulath said: “Being a UAE-based company ourselves, we are proud to be associated with the home-grown BMB and are quite excited by this new mission.”

Serving all the major duty-free operators in the Arabian Gulf countries, India and Africa, Kreol Travel Retail says it is in the process of expanding its reach into Southeast Asia.