Travel retail refers to the shops located in places of travel. While airports are the most common places for travel retail, you can also find it on cruise ships, border shops, port shops, railway stations, metro stations, hotel boutiques, military bases, theme parks, border shops, diplomatic stores, malls and sometimes even in downtown stores if you can prove that you are traveling. These special retail areas are different from regular stores because they typically don't charge taxes or duties on the products they sell. However, they have rules and regulations set by customs authorities that govern what can be sold and how much can be bought.

Duty paid products are purchased in regular retail stores where applicable taxes and duties are included in the price. On the other hand, duty-free products are sold without these additional taxes, resulting in cost savings for travelers.

Travel retail encompasses a broader concept that includes duty-free shopping but also extends to the sale of products in travel environments, such as the duty paid retail stores

We’re always open to working with brands but there are a few things you need to be prepared with to work with us in this channel.

Authenticity. We work with brands directly or their official appointed agents and require an authorization letter from the principal brand.

Differentiation. If your products are available in the local market, travel retailers will expect to be priced more competitively. If you cannot achieve this, you must have, or be prepared to develop, an offer that is channel-exclusive.

Marketing appetite. Your product is going to be placed in front of potentially millions of travelers, it’s important that you are prepared to spend on maximizing visibility.

Exclusivity. When we deal with brands, we typically represent them throughout the channel within an assigned territory. Having exclusivity over the territory allows us to manage pricing effectively.

Our value proposition:

Channel Focus. You are dealing with a specialist team that lives and breathes travel retail. We are brand owners, distributors, logistics partners, sales representatives and retailers ourselves - so we understand the problems at each step of the chain.

Glocal Assortment. We work with multiple product categories so when we approach our retailers we act as a single point of contact for a basket of brands. We also carry regionally relevant brands that meet the demands of the major diaspora passenger profiles of our markets.

Marketing. Managing an A&P budget requires thoughtfully crafted campaigns be it trade promotions or PR activities.

Logistics. Solutions tailored to our retailer’s inventory needs. We understand MoQs and the challenges they bring to retailers. We relieve that headache through our logistics management and collaborative forecasting efforts.