Unilever appoints Kreol Group as regional travel retail distributor
Kreol Group has announced that it has been appointed Unilever’s travel retail distributor for the Indian subcontinent, Africa, and select Arabian Gulf countries including the Kingdom of Saudi Arabia, focusing on the distribution of the company’s beauty and personal care and home care products.
Kreol Arakulath
Kreol Group Executive Director Kreol Arakulath said: “We look forward to working closely with Unilever in developing their travel retail channel. As a channel, travel retail has its own peculiarities in everything from assortment selection to promotional mechanisms.
“Working with such a large global brand house like Unilever, being purposefully mindful about product-channel fit is key, and this is precisely the tailor-made approach with which we service all our retail partners.”
Kreol Travel Retail is an established name in the industry, distributing a diverse portfolio of products including confectionery, beverages, toys, and P&C. Working with all the major duty free operators in the Indian subcontinent, Arabian Gulf, and Africa, the company has a long-time joint-venture partner with Dufry in India for Cochin Duty-Free.
Unilever International CEO Aseem Puri
Unilever International CEO Aseem Puri said: “With travel opening up across the world, we are looking forward to serving travellers with our world-class and trusted brands in partnership with the Kreol Group.
“Unilever is one of the world’s leading suppliers of beauty and personal care, home care, and foods and refreshment products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 148,000 employees and generated sales of €52.4bn in 2021. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world – including iconic global brands like Dove, Lifebuoy, Knorr, Magnum, OMO, and Surf; and other brands such as Love Beauty & Planet, Hourglass, Seventh Generation, and The Vegetarian Butcher.