Kreol Travel Retail to promote and develop Best Food Company in duty free

Kreol Travel Retail has been appointed the official travel retail distributor for Best Food Company.

Headquartered in Dubai, Best Food Company manufactures Best Nuts, a brand which has significant recognition in the Gulf Cooperation Council (GCC) region.

As distributor for the company in the travel retail channel, Kreol Travel Retail will promote and develop the brand in duty free with a channel-specific focus. Apart from Best Nuts, the portfolio includes a nut-filled, chocolate-covered date brand, Tamrah, and a range of chocolate-coated pecan nuts under the brand Pekanz.

Kreol Travel Retail Executive Director, Kreol Arakulath said: “We are thrilled to partner with Best Food and to have the opportunity to bring their high-quality, locally-loved products to travellers around the world.

“Brands who do extensive R&D when it comes to their product offering are a pleasure to work with because it ensures we have some sort of a value-add to every product in the range rather than being just another nuts brand.

“At Kreol Travel Retail, we are always looking for ways to support and promote local hometown hero brands, representing them with a proper focus in what is often a neglected channel, and we are excited to work with an Emirati success story like Best Food to do just that through travel retail.”