Kreol Travel Retail to distribute Ritter Sport

The partnership aims to enhance the availability of Ritter Sport’s premium chocolate products to international travellers in the Middle East, Indian Subcontinent, and Africa

Kreol Travel Retail has announced its appointment as the travel retail distributor for Ritter Sport in select markets across the Middle East, Indian Subcontinent, and Africa.

The partnership aims to enhance the availability of Ritter Sport’s premium chocolate products to international travellers in these regions.

Kreol Travel Retail, a division of Kreol Group, headquartered in Dubai, specialises in supplying products, including confectionery, food, fragrance, and personal care, to duty free shops.

Pictured left to right: Kreol Arakulath and Jan Bessel

Kreol Group Executive Director, Kreol Arakulath said: “We are impressed with Ritter Sport’s commitment to sustainability and look forward to bringing their exceptional products to travellers across the Middle East, Indian Subcontinent, and Africa.

“As fans of the bold branding and product quality, we are delighted to have aligned with Ritter Sport on a strategic partnership for selected key markets within the travel retail channel”.

Ritter Sport International Key Account Manager Global Travel Retail, Jan Bessel said: “The MEA region and its emerging markets play a central role in our growth strategy, as we recognise the strong potential of Ritter Sport as a perfect fit for travel retail partners in this area.

“Achieving our ambitious targets requires collaboration with a strong and well-respected partner, and we greatly value Kreol Group in this capacity. We are excited to witness the positive development in the agreed markets, particularly with key operators.”