Kreol Travel Retail announces new Toy World partnership

Kreol Travel Retail has announced a new deal which will see it become the travel retail distributor for toy brands Carrera and Revell in the GCC and India.

The agreement, with Toy World Distributor, will see slot car racing brand Carrera and plastic model kits brand Revell bolster their travel retail presence in one of the industry’s most important growing markets.

“We are very excited about this association with Toy World,” said Kreol Group CEO Lal Arakulath. “We believe that Carrera and Revell have great potential in the travel retail market, as they appeal to a wide audience of hobbyists, collectors, and families.

“We look forward to bringing these brands to more travelers across GCC and India.”

Toy World is part of Faisal Holdings Group, which is one of the most successful wholesale distributors of branded toys in the Middle East. The company was founded by H.H. Sheikh Faisal Bin Sultan Bin Salem Al Qassimi.

Toy World GM Mohammed Hafeez added: “We cater to recreation solutions that provide enjoyment, exercise, and entertainment to all age levels. Collaborating with some of the biggest and most prestigious names in the global toy market, Toyworld has emerged as an industry leader.

“We are looking forward to working with Kreol Group to establish our travel retail presence.”

“[We are] happy to see that travel is back and airports are busy,” concluded H.H Sheikh Sultan Bin Faisal Al Qassimi, Board Member, Faisal Holdings Group. “I wish all the best for the new travel retail business cooperation between Toy World and Kreol Group.”