Kreol Travel Retail and Avolta introduce Freakin’ Healthy snacks to Middle East

Kreol Travel Retail has announced a partnership with Avolta to roll-out BMB’s Freakin’ Healthy products in the Middle East, across Sharjah, Kuwait, Jordan, and Egypt, in the coming months.

The partnership aims to cater to the growing demand for healthier snacking options among consumers in the region.

BMB, the brand’s parent company is part of the Agthia Group portfolio, an Abu Dhabi-based food & beverage company.

Kreol Group CEO, Lal Arakulath said: “We believe that these products will be well-received by our customers who are increasingly seeking tastier snacking options with health benefits. As retailers are being made increasingly aware of consumer interest in the health & wellness sectors, representing a brand like Freakin’ Healthy made sense as it was a natural fit for us. We also take great joy in scaling UAE-based success stories across our global travel retail channel, and BMB, the brand’s parent company, has been a homegrown hero.”

Freakin’ Healthy has a range of snacks that align with the health-conscious values of today’s consumers. This makes them an ideal fit for Avolta’s diverse portfolio of brands and Kreol Travel Retail’s commitment to providing a wide range of products for travellers.

Avolta Managing Director, Middle East & Egypt, Alexandre Tabacoff said: “Our success selling the Freakin’ Healthy brand in our stores is a testament to our commitment to offering quality, innovative products that resonate with our customers, promoting a healthier lifestyle one choice at a time.”

Agthia Group, Corporate Communications Manager, Samer Dahham commented: “Securing Freakin’ Healthy at every duty free location in the Middle East isn’t just a milestone for us – it’s a win for travellers seeking healthier options on the go. This achievement reflects our passion for reimagining snacking and making nutritious choices accessible wherever the journey takes you, from Sharjah to Kuwait, Jordan and Egypt airports. We’re proud to partner with Kreol and Avolta in this mission, and we’re eager to see how our wholesome snacks enhance the travel experience for customers throughout the region.”