BMB seals distribution deal with Kreol as it ramps up travel retail presence

BMB Group elevates its travel retail presence to bring its Mediterranean sweets and other healthy snacks and confectionery to more travellers across the globe

BMB is a part of the Agthia Group, an Abu Dhabi-based food and beverage conglomerate.

A new travel retail distribution deal provides opportunities to reach diverse customer segments, increase brand awareness and boost sales

Commenting on the new deal, BMB Senior Vice President Mohamad Khachab said: “We are committed to expanding into travel retail with Kreol Group’s experience in this industry guiding the way forward. We have an amazing range of products which are ideal for travellers.”

Kreol Group CEO Lal Arakulath also commented: “Being a UAE-based company ourselves, we are proud to be associated with the home-grown BMB and are quite excited by this new mission.”

Kreol Travel Retail seeks to expand its international travel retail footprint. It has a strong commercial presence in the Arabian Gulf countries, India and Africa, serving all the major duty-free operators in those markets.

Kreol is a long-time partner of Dufry in the duty free operation at Cochin International Airport, India.