Modern Trade
We are specialized in the distribution and marketing of innerwear clothing for both men and women. Our main focus is undergarments, but our offer has grown to encompass much more than just your daily underwear.
Our extensive reach extends across hypermarkets, supermarkets, department stores, supplying retail customers in each of the 6 GCC countries. With dedicated sales teams in place, we ensure that our apparel and lifestyle ranges are available and accessible to our valued customers throughout the region.
Additionally, we work with select brands for specialized distribution exclusively servicing LULU hypermarkets, the leading hypermarket chain in the middle east, on regional or global arrangements. In this model, we are not limited to working with just clothing, and work with other product categories such as food.
FAQs
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Modern Trade: Hypermarket, Supermarket & Department Store retail chains across the GCC countries
General Trade: Smaller format individual stores
Discount stores: Gift marts and clearance shops
Specialty stores: Uniform shops, Tailoring shops, Sporting Good stores.
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Both! We supply our own in-house brands, across various retail formats, as well as represented brands for whom we are the authorized distributor.
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We have our sales teams in all of the GCC countries that service key accounts, and in cases where we need an extended reach we work with sub-distributors or specialist partners.
Our main distribution center is in Dubai, which we use to feed our stock points throughout the region. We have our own vehicle fleet to carry out UAE deliveries, and work with logistics partners for the remaining GCC countries. -
In addition to our apparel offering, we work with certain established brands across different categories, exclusively representing them in Lulu, the biggest retailer in the Middle East.